PUBLISHED SCRATCHBOARD - WALL JOURNAL
Created in 2020, the scratchboard artwork was a bespoke contribution to the renowned WALL Literary Journal at Saddleback College. This striking piece of art brought to life a poignant moment from Gabriella H. Palazzo's captivating narrative, "Fifty Feet." Within this story, readers delved into the intricacies of a character facing a web of decisions, a ticking clock, and the sensation of being engulfed by life's choices.
Saddleback College orchestrated a competition inviting artists to interpret the essence of poems, short narratives, and stories. Out of a pool of exceptional entries, this illustration emerged as the triumphant depiction of the "Fifty Feet" narrative. As a result, this evocative piece found its place in the prestigious pages of the WALL Journal 2020, leaving an indelible mark in the world of literary artistry.
GREETING CARD - GAERF CONTEST
The following illustration encapsulates the innovative design of a pop-up greeting card, inspired by the captivating city of San Francisco. This project emerged from a vision to craft a greeting card that would stand apart as a playful and engaging piece of art. The concept revolved around integrating dynamic elements that spring to life when the card is opened.
Notably, the design features three vehicles gracefully navigating the iconic Lombard Street, their miniature figures ingeniously engineered to slide up and down as the card extends. Additionally, the masterpiece unfolds to reveal the majestic Golden Gate Bridge, dramatically ascending from the card's center as a breathtaking centerpiece.
This extraordinary greeting card wasn't just a creative endeavor; it also entered the Graphic Arts Education and Research Foundation (GAERF) student design competition. Showcasing the fusion of innovation, artistry, and technical craftsmanship, and making a noteworthy mark in the world of design. As a testament to its excellence, this card design achieved the distinguished status of being one of the runner-ups in the competition, a recognition of its exceptional artistry and imaginative design.
LITERARY ARTISTRY - GOUACHE TECHNIQUE
I embarked on a captivating journey during my college years, where I delved into the world of Gouache painting, a technique renowned for its unique textural qualities. The focal point of this personal project was the recreation of a book cover, specifically the enthralling 'Rebels of Eden,' authored by Joey Graceffa and published in 2018.
In this ambitious endeavor, I meticulously employed the intricate Gouache technique to bring this book cover to life on canvas. This project was a testament to my passion for storytelling through art, where the medium of Gouache allowed me to infuse every stroke with depth, emotion, and a unique tactile quality, transforming a mere book cover into a vivid, tangible work of art.
PACKAGE DESIGN - CEREAL BOX
Introducing Pacha Mama, a cereal box design that breaks the mold in the world of breakfast. In the spirit of its name, which means 'Mother Earth' in Quechua, a language cherished by the Inkas, we've embarked on a creative journey to redefine the breakfast table. Pacha Mama specializes in a range of wholesome Andean products, such as quinoa, maca, kiwicha, wheat, and more, designed to provide children and their families with a nutritious and delicious alternative to the often overly sweet and less nutritious cereals dominating the current market.
This project was a labor of love, granting us the freedom to craft a cereal box design from the ground up, with every element meticulously created. We've meticulously adhered to the Regulations for Labeling, ensuring that Pacha Mama not only stands out for its content but also for its adherence to the highest industry standards.
The result? A unique and innovative cereal box design that seamlessly intertwines elements of Peruvian culture with a vibrant and inviting American market appeal. Our aim is to provide not just a cereal but an experience, one that resonates with the essence of Pacha Mama herself.
